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Smyth Jewelers Scores Big with Two New Ads
The preferred jeweler of the Baltimore Ravens kicks off the 2015 football season
August 5, 2015

Baltimore, Md., Aug. 5, 2015 –Smyth Jewelers, the preferred jeweler of the Baltimore Ravens, is gearing up for the 2015 NFL season with two new commercials that embody the passion and spirit of Ravens fans. With a football fan’s take on romance, the ads will leave viewers cheering and ready for game day.

Smyth, having been in the jewelry business for more than 100 years, is where Maryland gets engaged. Known for its exceptional product selection and unparalleled customer service, it is the go-to source for engagement rings, wedding bands and fine jewelry for Marylanders and Ravens fans alike. Playing on traditional wedding and engagement themes, these 15-second advertisements poke fun at romantic stereotypes and marry them with the anticipation of the upcoming Ravens season.

Baltimore-based advertising agency TBC, Inc., agency of record for Smyth Jewelers, developed the ads as part of a larger television campaign. “Smyth tasked us with elevating their brand with a stronger television presence. We’re doing this with the launch of three new television spots this summer, including these newest spots which capitalize on Smyth’s long-standing Ravens partnership,” said TBC Chairman and Chief Creative Officer Allan Charles.

The spots show couples and wedding parties so overcome with excitement that even the most romantic settings become a display of enthusiasm more suited for the football stands.

“We wanted to have fun with these commercials knowing football fans are eager for the return of the season,” said Smyth CEO Mark Motes. “We are proud to be the preferred jeweler of the Baltimore Ravens, and hope that these spots will bring laughter and added excitement to Ravens fans and Smyth customers.”

Edward A. Burchell, Jr., Vice President Strategic Partnerships and Sales at the Baltimore Ravens, added, “Smyth and the Ravens have cultivated a productive and mutually beneficial relationship through the years. As we celebrate our 20th season, we’re excited that this new campaign capitalizes on our partnership in such a creative and memorable way.”

The advertisements will begin airing on Thursday, Aug. 13, in Ravens pre-season games and will run through the end of the year.

About Smyth Jewelers

Established in 1914, Smyth Jewelers is where Maryland gets engaged. Smyth’s three Maryland showrooms in Timonium, Annapolis and Ellicott City feature the largest selection of bridal sets, engagement rings and loose diamonds on the East Coast. Smyth prides itself on big selection and providing the best in customer service with a knowledgeable, non-commissioned staff.

At Smyth, customers can expect to receive personalized service and an enjoyable buying experience for any occasion. Additionally, Smyth is proud to be the preferred jeweler of the Baltimore Ravens and presenter of the annual Baltimore Ravens Ring of Honor.


See how big love can be.

Check out our inaugural "How Big Is Big" TV spot that launched on June 6 during the Belmont Stakes. The commercial highlights Smyth's extensive product selection and our commitment to helping customers choose the perfect pieces for their special moments. It was filmed right here in Baltimore and showcases local attractions like Ladew Gardens.

Download the Music